Imagine that the ice cream company Ben & Jerry's want to launch it in a new market
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Question:
Imagine that the ice cream company Ben & Jerry's want to launch it in a new market : China. Discuss which elements of the marketing mix that you think are important to keep fairly standard and those it may be necessary to adapt when marketing that product in one of your chosen nations. Give reasons for each of your decisions. Discuss only the 4Ps (Product, Price, Place, and Promotion) in your answer.
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