Imagine that you are developing a public relations plan for a business you frequently patronize. Identify a problem or opportunity facing that business. Explain in detail how you might apply each of the four basic steps of a public relations plan (see Conceptualizing the Public Relations Plan in Chapter 5) when developing a plan for that business to address the problem or opportunity. Chapter 5, Implementing Public Relations Programs, discusses a number of public relations duties. Choose the most challenging of these duties and explain why it is more difficult than the others.