Question: Imagine that you are doing a content analysis on the apparent race or ethnicity of individuals featured in advertisements for Crest toothpaste. In your study,

Imagine that you are doing a content analysis on the apparent race or ethnicity of individuals featured in advertisements for Crest toothpaste. In your study, the advertisements as a whole would be considered to be the:

sampling unit

category definition

recording unit

context unit

Imagine that you are doing a content analysis on the apparent

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