Imagine that you are going to create a campaign for a company (could be any company,...

 

Transcribed Image Text:

Imagine that you are going to create a campaign for a company (could be any company, real or fictional) that target hispanic consumers (you can choose a more specific group under this large category). In order to learn the consumer behavior of your target audience, which marketing research method will you use and why? Also, how would you recruit your participant? Imagine that you are going to create a campaign for a company (could be any company, real or fictional) that target hispanic consumers (you can choose a more specific group under this large category). In order to learn the consumer behavior of your target audience, which marketing research method will you use and why? Also, how would you recruit your participant?

Answer rating: 100% (QA)

For targeting Hispanic consumers specifically young adults aged 1834 I wo... View the full answer