Question: Imagine that you are working with the data analytics department of an organization that is exploring the use of data warehousing in the context of

Imagine that you are working with the data analytics department of an organization that is exploring the use of data warehousing in the context of marketing intelligence analysis; if you are unfamiliar with the concept of marketing intelligence, you may benefit from using an online search tool such as Wikipedia to familiarize yourself with the term. You have been asked to explain what information is needed in order to begin discussing data warehouse and data mart requirements.

Identify and describe the data warehouse or data mart requirements in this situation. As part of your explanation, address the fact that the impact of business requirements on data attributes, such as data hierarchy, storage, quality, and structure, will influence the source identification process.

Review the software applications available in the market and identify the importance of their attributes for different environment.

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