Imagine that you have been tasked to develop an advertisement for a new compact vacuum cleaner for home use domestic The advertisement must appeal to two target markets one, more driven by collective values, and the other is more driven by individualistic value Contrast the two types of value collective versus individualist What are two elements you would adopt to indicate the salient values of the two values in your advertisement Briefly explain the scenario storyboard you would adopt for the two advertisement (long answer)

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Question: Imagine that you have been tasked to develop an advertisement for a new compact vacuum cleaner for home use/domestic. The advertisement must appeal to two

Imagine that you have been tasked to develop an advertisement for a new compact vacuum cleaner for home use/domestic. The advertisement must appeal to two target markets; one, more driven by collective values, and the other is more driven by individualistic value.

Contrast the two types of value: collective versus individualist

What are two elements you would adopt to indicate the salient values of the two values in your advertisement.

Briefly explain the scenario/storyboard you would adopt for the two advertisement (long answer)

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2. How do the values of a cultural group influence communication with members of other cultural groups?

4. How is culture a contested site?

1. How do definitions of culture influence peoples perspectives on intercultural communication?