Imagine that you have just acquired a vintage store downtown just off a main street.  There's a small local customer base that's older in age.  They tend to be local residents. You decide to keep and grow the business and update the marketing to the new digital era.  You need to attract a new and younger customer while keeping your existing older customer (as they have been paying your bills).

Using the four digital behaviours with marketing value:

1.Attention

2.Participation

3.Advocacy

4.Loyalty

 What is your marketing strategy for each of the digital behaviours? Use specific examples without discounts and any reference to social media must specify which specific social site.

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