Imagine that you have just been tasked with directing a major marketing campaign initiative in the rollout of the new local Reproductive Health Center. Although historically the medical center had relied on traditional media, the marketplace has shifted and will now be allocating a greater proportion of the budget to digital approaches. However, one concern is that in the immediate metro area, there are still one major newspaper that has strong readership among the locals. The medical center's Facebook page has approximately 50,000 followers, which is quite strong, and an active blog page. What would be your recommended strategy to get the word out? Why?