imagine that you work for a small brick$-$and$-$mortar business specializing in designer

clothing, shoes, and handbags. Your business offers discounted designer clothing and accessories for

men and women. There are two full$-$time employees and three$-$part$-$timetime employees. Currently, the

store only has a basic website with a list of a few products, and customers can only purchase items in$-$store. This is a problem because the business is not able to reach customers as easily as its competitors.

The business owner has identified the following companies as its primary e$-$business competitors:

$$ Zappos

$$ Kohl$$s

$$ Macy$$s

$$ HauteLook

$$ Nordstrom Rack

$$ Lyst