Imagine that you've been appointed as the new chief marketing officer (CMO) for a large consumer packaged goods (CPG) company (e.g., Johnson & Johnson, P&G, Kraft).  Your CEO has decided that your company will be the premier "relationship" company in your industry. 

o   What could that mean? 

o   How will you execute your plans to be the premier relationship company? 

o   What will you use as data collection tools? 

o   What role will interactivity (with customers) play in your plans? 

o   What role will e-mail and social networking play?

Answer rating: 100% (QA)

I Being the premier relationship company in the consumer packaged goods CPG industry means foster... View the full answer