Imagine what considerations you would have to take if you were to expand a local business to an international market. Select a business or make one up to complete this exercise.

For example, if you wished to expand Big Sky Brewing Company to a foreign country what would you do? It would probably be best to have the beer contract manufactured in a local factory rather than shipping "water" thousands of miles. This is alcohol, so what age restrictions do you face? How would you get your beer into pubs? Into retail stores?

Another example, if you were a Ford Motor Company and wished to sell cars in England, New Zealand, Japan what would you have to do? First, you would have to place the driving wheel from the left side of the car to the right as they drive on the left side of the road. Should you export from the U.S. or manufacture locally? Will you use your own Ford dealerships or sell through a local auto maker's dealership?

Answer rating: 100% (QA)

There are various factors to be considered in our global expansion strategy Once the local business gets international there happens certain changes i... View the full answer