Imagine you are a digital marketer for the Vancouver based company, "Thinkific". The company's goal for using LinkedIn is to generate Business to Business (B2B) leads for its product through its LinkedIn Company page. Based on this goal, how would "Thinkific" use LinkedIn Company page analytics to ensure that their strategy was producing their desired result? Describe three key ways the company could track B2B lead generation using LinkedIn Analytics.

Criteria of the assignment:

1. You identified 3 ways that Thinkific could generate leads using their LinkedIn presence.
2. You explained 3 ways that these leads could be tracked using LinkedIn analytics.

References: https://www.thinkific.com/