Imagine you are developing a marketing plan for a friend who just opened a small home accessories anddecor store located just off a busymain streetin downtown Toronto, but not on themain street. Thecustomers in thatneighbourhoodare Generation Y and Z.

Develop a marketing plan ( that does not include discounts) with recommendations for:

1. Communication plan - how are you going too market/advertise to your customer - list the best traditional/offline for this location and two specific digital/online methods (2 marks) - any social media must be state the specific site

2. in-store experience plan - what are the key experiences you recommendfor the customers be in store (1 mark)

3. Loyalty - how will the store retain and convert customers to loyalcustomers (1 mark)

4. advocacy/WOM - how will the storegetcustomersto advocateforthe store

Answer rating: 100% (QA)

Marketing Plan for a Small Home Accessories and Decor Store Communication Plan a TraditionalOffline Methods Local Print Advertising Advertise in local magazines newspapers and community newsletters th... View the full answer