Imagine you are meeting with your after-school basketball club at your campus recreation center. The club wants you to come up with a social media strategy to promote new member sign-ups so you can increase your roster. After a meeting with the club leadership, you decide that you would like to be part of the social media marketing team and you want to come up with some new content about your club, what you do, when you meet, and why new students should join.

You are now part of the social media marketing team with other students in your club and begin to build a social media marketing content plan. Laura wants to film some video content. Marcos is interested in scheduling an interview with a student podcasting group on campus. Sandra would like to make a hashtag campaign to encourage members to post content on their own social media pages at club events. They ask what you would like to do.

Explain what idea would you provide and how did you come up with that conclusion? Also, what do you want to share an experience online with others? Do you know how social media marketers plan to create and distribute content to online audiences with multiple devices? Is social media beneficial or disadvantageous?

Answer rating: 100% (QA)

As part of the social media marketing team for the basketball club I would suggest the following idea I propose creating a series of short promotional ... View the full answer