Question: Imagine you are preparing a media alert for a client to pitch a new product coming to market. How might you decide to whom you

Imagine you are preparing a media alert for a client to pitch a new product coming to market. How might you decide to whom you will send your media alert? What might you want to know about an editor, journalist, or media outlet before sending a pitch? Why is it important to know this information first? How might this information influence your pitch?

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