Imagine you are tasked with promoting "intercultural harmony" among full-time university students, answer the following questions.

Design one (1) behaviour objective, one (1) knowledge objective, and one (1) belief objective for this social marketing campaign. Elaborate on how each of these objectives contributes to the overall purpose of the campaign.

Based on your answers in 1(a), develop TWO (2) pricing strategies and TWO (2) place strategies. Discuss why such strategies would be effective.