Imagine you are the CEO of a large technology company whose primary products include microprocessors and operating
Question:
Imagine you are the CEO of a large technology company whose primary products
include microprocessors and operating systems. You have three engineering departments.
Each is headed by a passionate technologist in the role of chief engineer.
Here are their proposals for introducing the next "killer" product:
1. The chief of microprocessor engineering wants to introduce the next generation of the
instruction set architecture (ISA). She wants to offer a new ISA that revolutionizes the
instructions set the way RISC did to CISC.
2. The chief of motherboard engineering wants to make radical changes to the peripheral
component interconnect (PCI) interface for hardware that will double PCI transfer
speeds of the company's motherboards without negatively impacting compatibility
with the existing PCI standard.
3. The chief of portability engineering wants to make the company's portable operating
system interface (POSIX) interface for system calls more compliant so that millions of
Linux and Windows developers will have the same operating system interface.
Questions:
1. Describe which of these plans would you (as the CEO) approve and why?
2. Justify your selection with technical details.
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International Business The Challenges of Globalization
ISBN: 978-0133063004
7th edition
Authors: John J. Wild, Kenneth L. Wild