imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally,
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Question:
imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil.
- Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.
- Identify ethical and regulatory issues that should be considered when marketing in Brazil.
Related Book For
Essentials Of Organizational Behavior Bridging Science And Practice
ISBN: 9781453339244
1st Edition
Authors: Talya Bauer, Berrin Erdogan
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