• Imagine yourself as a PR professional working for Google. Your Team has been assigned to manage the backlash associated with these antitrust lawsuits against Google.

• Answer the questions below by addressing different PR strategies that could be utilized to help Google reduce the potential damage on company image, brand reputation and consumer trust.

• Answer these questions in the context of the PR problems caused by these antitrust lawsuits.

Q. 1: Explain how the public opinion about Google may be shaped by the communication process via a communication system, information content and/or audience cognition/behavior theory/factor.