• Imagine yourself as a PR professional working for Google. Your Team has been assigned to manage the backlash associated with these antitrust lawsuits against Google.

• Answer the questions below by addressing different PR strategies that could be utilized to help Google reduce the potential damage on company image, brand reputation and consumer trust.

• Answer these questions in the context of the PR problems caused by these antitrust lawsuits.

Q. 5: Propose an IMC campaign strategy to build good will, by designing an advertising campaign,

publicity event and promotional activity, and integrating them with a unified tagline or slogan.