Question: Imagine you've been tasked with developing a pricing strategy for Thandis Restaurant in Saint John, a popular eatery in our city. Thandis wants to op

Imagine you've been tasked with developing a pricing strategy for Thandis Restaurant in Saint John, a popular eatery in our city. Thandis wants to op

mize its pricing to atract more customers during not peak hours and maximize revenue throughout the week. How would you u

lize surge pricing and dynamic pricing approaches to create a pricing plan for Thandis?

To guide your plan, consider using online resources such as TripAdvisor to analyze customer reviews and menu popularity, as well as Google for market research on compe

tors

,

busy hours. Your plan should address if and when surge pricing might be implemented; how dynamic pricing could be adjusted based on different factors. Please briefly jus

fy your pricing decisions and discuss poten

al challenges in implemen

ng your plan. De Avilla

(2024)

and Haddon

(2024)

cles will provide valuable insights for your analysis.

Imagine you've been tasked with developing a pricing strategy for Thandis

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