IMC Strategy Exercise- 20 points

Even though most products and services use multiple IMCs in their strategy, certain ones are usually more relevant than others. For each of the following elements of the integrated marketing communications strategy, select a product or service that you believe is the best match for that element and the one that would be the worst and why. You only need to choose 1 from each category so you will have 7 best and 7 worst examples and why.

Heres an example of the assignments expectations. For the #2 category:

Point of purchase displays:

Best: Twinnings Christmas tea varieties. This product is not available all year so attention must be brought to the product and the customer educated as to its limited availability. The display will also promote impulse buying.

Worst: 24 hour Physician Urgent Care office. Intangible services are not conducive to displays as information does not attract attention like a tangible product would. Urgent Care would also not be an impulse buy.

Categories:

1. Personal selling
2. Sales promotions (i.e. coupons, rebates, samples, point of purchase displays, contests, sweepstakes)
3. Traditional direct marketing (i.e. catalogs, mailers, or telemarketing)
4. E mail and mobile Direct marketing
5. Website, blog, or social media
6. Advertising
7. Public Relations