Question: Implement Key Account Management KAM gives solutions to customers and create mutual benefits and long- term relationship with customers. It can gain competitive advantage by

Implement Key Account Management KAM gives solutions to customers and create mutual benefits and long- term relationship with customers. It can gain competitive advantage by making CCEL as key account that other competitors cannot offer. There is customer loyalty as we build stronger relationship with customers. Key accounts are profitable as it sell repeated purchase to customers and increase the volume of purchase

why and how should we implement KAM to the business?

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