Implement the promotional activities and maintain a log sheet (attached) with dates and periodic summaries of results of the campaign. For example if you are promoting a dinner promoting local wines to occur in 2 months time, you may summarise the instance of adds launched, promotional activities used, and responses received (enquiries, bookings) e.g. weekly intervals.

a report evaluating your marketing activity including each of the following criteria:

a. consistency with overall marketing direction b. exposure that was achieved c. matching attendees to target market d. cost-effectiveness of financial and human resources e. completion within established timeframe f. overall success and suggested improvements for future activities.