**Important Note: For this project you are challenged to do original analysis and strategy development. Therefore, the company (or organization) you analyze must NOT have significant commitments, communications about sustainability goals, or plans. It cannot have a sustainability department or publish robust information about sustainability plans and actions. Thus, it is likely a smaller-to-medium size company not a large or multi-national.

Introduction to Introduce the business/organization, and briefly describe key areas of negative social and environmental impacts, and the companys stage of sustainability.

2. Identify /establish goals & opportunities and challenges for advancing their sustainability performance. (2-4 goals; 4-6 opportunities). This is the what and the why and heres where you demonstrate your analytics skills.

3. Design Key Performance Indicators (KPIs or sustainability metrics) for each sustainability goal and opportunity.

4. Operationalizing Sustainability Opportunities --Identify how the company will/can act on each of these opportunities? i.e. what policy/policies, procedures, product or services, or initiatives will help the company achieve each goal and related opportunities?

1. Introduction (5 marks) ~1/2 page

Introduce the business/organization type of business, sector, size, key competitors or whatever is relevant for context setting. This must be in your own words. Do NOT cut & paste.

Key areas of negative social and environmental impacts

Stage of sustainability, and any ways they are already demonstrating some sustainability activities and initiatives.

2. Goals -Summary (5 marks) ~1/2 page

What goals might the company establish? Articulate each goal, and summarize why it is material to this company/sector. Note: Summarize why here go into more in-depth analysis of the Goal along with related Opportunities and Challenges in section 3 (below).

Ensure you have 2-4 goals. Of these, at least 1 must be social and at least 1 must be environmental.

Note: You are setting goals, not targets. Target setting would require more research to establish and would include timelines and specific number or percentage. You are not required to do that.

3. Goals, Opportunities & Challenges -Discussion (25 marks) ~4 6 pages

THIS SECTION is the WHAT and WHY

• For each goal, identify one or more opportunities associated with it. You must have 1 or more opportunities associated with each goal, for a total of 4-6 opportunities (for 2-4 goals). Heres where you demonstrate your analytics skills.
• You may choose to use an analytical model such as sSWOT, Maons Integrative framework, Force field analysis, and/or other tools or approaches (such as the Five Imperative questions or mapping the value chain) to guide you in identifying and assessing (or evaluating) goals and opportunities.
• Regardless of the tools or approach to your assessment (or evaluation) you need to defend why you selected these goals and opportunities for this company to advance is strategic sustainability

• performance. i.e. Explain the opportunities associated with each goal, and your rationale for prioritizing them.
• Tips: For your analysis to determine goals and opportunities, you may consider the follow. Do not answer these questions; this is just to provide hints on type of things to consider in your analysis in order to determine strategic goals and opportunities. This is in no particular order:
• o What environmental and social issues are material to this companygiven its context (i.e. size/scale of the company, location/region in which it operates and/or distributes/sells), the companys existing mission, vision, culture, values; the companys existing practices and policies? i.e. What would support change? What may be a barrier (or challenge)? Can you unfreeze?
• o Who are the stakeholders influencing, impacting or impacted by the companys present (or future) performance? Who are (or could be) the drivers for establishing sustainability goals? Is leadership progressive or are they unaware or disinterested in sustainability opportunities?
• o Are there trends that are relevant or material to this company that you may consider as drivers for sustainability advancements and change?
• o Are there barriers, challenges or risks to/of implementing these opportunities? What resources it would require? Do you think these goals are reasonable for this company?
• o Are these goals & opportunities feasible and reasonable? Are there financial implications (i.e. costs or benefits) of these goals and opportunities or any co-benefits?
• o Have you considered opportunities upstream (supply chain, supplier partners) or downstream (customers and product end-of-life), and other parts their and value chain.

• 4. Goals and Key Performance Indicators (10 marks) 1 2 page chart

• This

• section repeats the same goals and opportunities from above -with related specific key performance indicators (i.e. sustainability metrics). You may insert these into a chart or table (see template below).
• For each opportunity, identify one or more key performance indicator (KPI) that you would expect the company to measure in order to assess and communicate progress.
• Tips:
• o Each KPI must have a unit of measurement, and you should indicate the timelines for measurement, i.e. will they measure annually, quarterly, monthly or what?

• e.g. Energy consumption (KWh electricity [the unit of measurement]) per year [timeline for measurement]

• o Important: You are NOT required to actually collect data to measure any of the KPIs you develop. You are only identify what KPIs you recommend the company needs to measure to track progress on their goals/opportunities.

  4. Operationalizing Sustainability Opportunities (20 marks) ~2-3 pages

  THIS SECTION is the HOW

• Identify how the company will/can act on some of these opportunities? i.e. What actions or activities should the company undertake to realize these opportunities?
• Describe the action, and why its relevant i.e. why or how it should help the company achieve the goal/opportunity. Briefly discuss what stakeholders or resources may be required to help with these actions.

• Tips:

• o Each action must ALIGN with an opportunity.
• o This does not have to be a complete or exhaustive list of ways but ensure you identify and describe at least 4 actions and indicate the opportunity to which each align.
• o These actions may be policy/policies, procedures, product or services, or other initiatives that will help the company achieve each goal and related opportunities.
• o Is/Are these one-time only changes or actions, or ongoing changes/actions?
• o Some actions may address more than one goal or opportunity thats fine, just ensure you explain how you think it will advance that opportunity (i.e. achieve results