Question: Important Short Notes (3-5 lines) 5 marks each What do you understand by integrated marketing communication? What is brand/product positioning and why it is relevant

Important Short Notes (3-5 lines) 5 marks each

  1. What do you understand by integrated marketing communication?
  2. What is brand/product positioning and why it is relevant for marketing communications?
  3. What do you understand by Pull Vs. Push Media, how would you decide which one to suggest to a client and why? Give one example of a medium for each?
  4. What is a creative brief, and what role does it play in the development of an advertising campaign?
  5. What is the difference between Media Planning and Communication Planning?
  6. What do you understand by Paid, owned, earned media? What is the importance of this strategic communication mix?
  7. What is native advertising and why it is important?
  8. What do you understand by Ad Copy?

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