Important Tips:

1. Read the cases thoroughly. Use the case information, relevant theories,

Examples and research findings while presenting your answers.

2. Please DO NOT copy somebody elses work. Plagiarism is unethical

and a violation of a basic principle of academic discourse. Paraphrase

Your work and use citations accordingly. Use the APA referencing style.

3. Need 350 words

Part B

Mr. Shahriar Isalam is the Human Resources Manager at Unique

Textles, which is located in Gazipur, Bangladesh. The company

produces terry towels. The company enjoys a good image in the

market due to superior quality of its products. Last year, the

turnover of the company was 120 crores, which is almost 40% of

the market turnover. The company's labor union 1s very strong and

is affiliated to state level political party. All the employees of the

company are members of this union and about 20% of the1m have

been serving the company for more than 30 years.

In the recent times, the employees have deliberately lowered their

productivity and have been only fighting for their due and undue

rights. The company is yet to link productivity with wages. Hence,

productivity is seriously being neglected. The reduced productivity has

now increased the cost of production and affected the company's

profitability. Mr. Islam is seriously thinking on certain ways and

means to improve the individual productivity. He tends to convince

the employees that improvement in productivity does not mean excess

work for employees. Productivity growth can also be proportionately

rewarded so that efficient employees are adequately encouraged to

maintain improved performance results.

Overall, Mr. Islam assumes that different practices, such as

1monetary and non-monetary incentives, behavioral or attitudinal

aspects of productivity improvement are to be taken in to account.

However, he is not quite sure how he will go about designing these

tools.

Question:

1. Suggest some motivational tools to revive the motivation of the employees.