Question: In 1 9 6 2 , The Dayton's ( now Target ) PR team debated more than 2 0 0 possible names for the store

In 1962, "The Dayton's (now Target) PR team debated more than 200 possible names for the store and logo design. On a red-and-white whim, they came up with 'Target' and immediately envisioned a classic Bullseye logo with three rings" (Narget Corporate, Apr. 24,2014). The Target logo, the Bullseye, that shoppers have become familiar with can be considered a symbol.
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 In 1962, "The Dayton's (now Target) PR team debated more than

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