Question: In 1 9 8 3 , Harley - Davidson faced extinction. Twenty - five years later, the company boasted a top - 5 o global

In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-5o global brand valued at $7.8 billion. Central to the company's turnaround, was Harley's commitment to building a brand community: a group of ardent consumers organized around the lifestyle, activities, and ethos of the brand. In today's turbulent world, people are hungry for a sense of connection; and in lean economic times, every company needs new ways to do more with what it already has. HarleyDavidson's brand community is an example of a
a. sociomatrix
b. relational ties
c. network
d. sociogra
 In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted

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