Question: In 1 9 9 6 , Google started out as a web - based search engine. In 2 0 0 8 , it took a

In 1996, Google started out as a web-based search engine. In 2008, it took a risk by purchasing and developing its first smartphone, the HTC Dream. Which category does this fall under, according to Ansoffs strategic opportunity matrix?
a. Product development
b. Market development
c. Diversification
d. Market penetration

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