Question: In 1 9 9 8 Michael Porter wrote an article The Competitive Advantage of Nations. To this day, business use it to articulate where they

1998

Michael Porter wrote an article

The Competitive Advantage of Nations. To this day, business use it to articulate where they will compete. Illustrate, using examples of products and business, the four

(4)

components of the Competitive Advantage Matrix.

(20

marks

)

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