In 1998, a 30-second television advertisement on the Super Bowl telecast cost $1.3 million. In 2010, the
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In 1998, a 30-second television advertisement on the Super Bowl telecast cost $1.3 million. In 2010, the price of a 30-second ad had increased by 132% over the 1998 price. How much was a Super Bowl ad in 2010? Write your answer in numerical form.
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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