Question: In 2 0 0 7 , Apple Computer introduced its new iPhone, adding a cellular telephone, a camera, and Internet access to its iPod.

"In 2007, Apple Computer introduced its new iPhone, adding a cellular telephone, a camera, and Internet access to its iPod. The company was pursuing a(n)__________ strategy. "
Group of answer choices
A. market development
B. market penetration
C. operational excellence
D. customer excellence
E. product development

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