In $2010,$ Levi Strauss & Co introduced a new line of jeans called Levi's Curve ID$.$ Levi's launched this product based on research that found that $80$ percent of women fall into three distinct body shapes. Customers can now go to Levi's website and use a product configurator in order to determine their "Curve ID$"$ and purchase jeans most appropriate for their body type. Levi's is using what tool to improve their strategic position?

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