Question: In 2 0 1 2 The Lance Armstrong Foundation changed its name to Livestrong Foundation as a result of the seven - time Tour de

In 2012 The Lance Armstrong Foundation changed its name to Livestrong Foundation as a result of the seven-time Tour de France champion being charged with illegally using performance-enhancing drugs throughout his professional career.Page 3:In this case the name change was due tobrand image perception by consumersPage 4: changes to the brand identifierslack of consistency in the foundation's servicesincreased attention to the foundation's value

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