Question: In 2 0 1 2 The Lance Armstrong Foundation changed its name to Livestrong Foundation as a result of the seven - time Tour de
In The Lance Armstrong Foundation changed its name to Livestrong Foundation as a result of the seventime Tour de France champion being charged with illegally using performanceenhancing drugs throughout his professional career. In this case the name change was due to
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brand image perception by consumers
changes to the brand identifiers
lack of consistency in the foundation's services
increased attention to the foundation's value
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