In $2022,$ Kroger $($the nation$$s largest pure$-$play grocery chain$)$ made a bid to acquire Albertsons $($a competitor grocery chain$)$ for $$24\mathrm{.}6$ billion. If allowed by the federal government, the acquisition will allow Kroger to reach two out of three shoppers in the United States, going from a customer base of $65$ million shoppers to more than $86$ million households. Additionally, Kroger will gain more urban and ethnic shoppers, including $14\%$ Hispanic customers and $13\%$ Asian consumers. Kroger$$s purchase of Albertsons is an example of a$($n$)$initiative and the acquisition will be especially beneficial to Kroger if it can achieve greater$$ as a result of the increased market share.

Question $50$Answer

a$.$

related diversification; economies of scope

b$.$

forward integration; economies of scale

c$.$

horizontal integration; economies of scope

d$.$

product development; economies of scale

e$.$

horizontal integration; economies of scale