In 2012, about 100 CCE employees started using ServiceMax apps on iPhones to dispatch technicians to a day's worth of service calls, provide detailed customer information, automatically update lists of service parts stored in their vans, and transfer information to the billing department. The new system cut administration time for service technicians by a third, and employees were freed up to service other companies' equipment in addition to CCE's ServiceMax charges about $1000 per person per year for a subscription. opted Questions 1. a) Which application types are discussed in the case? b) The applications support business functions. What are they? c) How does the applications improve operational efficiency and decision making? (3 marks) 2. Businesses in this case study used mobile digital devices to solve problems that existed in their businesses. Identify the problems using details from the case study. 3. Explain the kinds of businesses that are most likely to benefit from equipping their employees with mobile digital devices such as iPhones and iPads? (6 marks) 4. It was stated by a company selling iPhones, "The iPhone is not a game changer, it's an industry changer. It changes the way that you can interact with your customers" and "with your suppliers." Discuss the implications of this statement. (7 marks) TOTAL (30 MARKS]

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