Question: In 2012, Lay's potato chips launched its first Do Us a Flavor campaign asking consumers to come up with their ideal combinations for the next

In 2012, Lay's potato chips launched its first "Do Us a Flavor" campaign asking consumers to come up with their ideal combinations for the next flavor of Lay's. This is an example of Lay's Mutipie Choice marketing objectives. creative mecianisms. marketing tactics. strategic postures: orgentationel postions

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