In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, toured across the United States, flying above major festivals, outdoor celebrations, and sporting events. Which of the following was the firm exhibiting?

Question 13 options:

1)	stockholder responsibility

2)	profit responsibility

3)	utilitarianism

4)	cause marketing

5)	social responsibility