In 2018, Facebook purchased Confirm Inc., a company that provides mobile ID authentication checks on government issued IDs. Confirm’s mission was to “become the market’s trusted identity origination platform.” Experts believe Facebook may use Confirm’s technology to allow users to confirm their identity if they are locked out of their Facebook account. Facebook had previously tested letting users take selfies to unlock their accounts. 

Based on the information above, which of the following statements is true about Confirm Inc.?

a. Facebook’s purchase of Confirm was primarily a response to changes in technology that affect the business environment.

b. The shift toward facial recognition is likely caused by social factors in the business environment.

c. Snapchat’s addition of augmented reality prompted Facebook to invest in Confirm, making this a response to changes in the competitive environment.

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