In 2021, Californian company Impossible Foods debuted its plant-based Impossible Porkacross more than 120 restaurant outlets in

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Question:

In 2021, Californian company Impossible Foods debuted its plant-based Impossible Pork across more than 120 restaurant outlets in Singapore. The minced meat product is made from the same key ingredient as its beef alternative - soya protein, sunflower, and coconut oil. It also contains"heme", a molecule found in humans, animals and plants that gives the product its meaty look and flavour.

The plant-based beef is now available across 700 restaurants and retails across supermarkets and convenience stores. Impossible food,

The company's mission, adds Mr Steven, is to replace animal meats with an Impossible plant-based alternative worldwide by 2035. He says: "Compared with pre-pandemic times, people are starting to understand how fragile the animal meat industry is worldwide. We've seen animal protein shortages across different animals, and prices have increased drastically for animal meat. It is the opposite of plant-based meat - demand is growing, availability is improving, and prices are decreasing. The pandemic has allowed us to show the upside of plant-based meat."

Question

Analyse the macroenvironment forces and discuss the impacts of three (3) different macroenvironment trends on Impossible Foods' plant-based meat business.

Each trend should be based on a different macroenvironment force. Please ensure that adequate secondary research is conducted so that evidence and supporting information can be provided in your answer.)

Cultural, social, and personal factors can influence a consumer's buying behaviours of plant-based meat. Explain these potential consumers' characteristics and suggest three (3) marketing strategies that Impossible Foods can implement to improve its business performance.

Each marketing strategy should be based on a different factor.