Question: In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following: Explain the process of

In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following:

  • Explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities
  • Explain how targeting influences each element of the marketing mix

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