In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following:

Explain why the customer is the cornerstone of marketing

Briefly explain the concepts of segmentation and targeting

Describe the marketing mix

Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers

Explain the role of a marketing plan as a guiding document for marketing activities