Question: In 7 5 0 - 1 0 0 0 words, discuss the importance of data and Business Intelligence ( BI ) for your chosen company.

In 750-1000 words, discuss the importance of data and Business
Intelligence (BI) for your chosen company. Your discussion must include: (i) what the company is; (ii) what
is its main business; (iii) what data they collect about what; and (iv) how they use the collected data and
BI tools to have competitive advantage in terms of revenue and/or productivity. Note that (iv) is the most
important part in this additional task and it is expected that 75-80% of your word limit will be used to
answer this part

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