In a balanced scorecard application, what are two factors (also known as "key performance indicators) that you could use to measure the company's performance from the customer's perspective? Why? In pricing decisions, you would almost always expect the optimal short term price to equal the optimal long term price. Is this statement true or false? Why? In long-term pricing, what's the difference between "target costing" and "cost plus" costing? What does "economic order quantity" mean