In a bullet point shorten version How did Kuaishou position itself differently from TikTok? Kuaishou positions
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In a bullet point shorten version
How did Kuaishou position itself differently from TikTok?
Kuaishou positions itself as a "leading content community and social platform." Although it started as a short video sharing app, it has differentiated itself from competitors like TikTok by its community dimension. Even though similar to TikTok in many aspects, Kuaishou's attempt to create community dimension can be seen in its user interface, algorithm, and other app design features.
This differentiation can be seen in its user interface design. While TikTok mainly uses a single-column layout, Kuaishou uses a two-column layout for most of its features. TikTok's single-column layout allows users to play the video without clicking, so the content is more heavily influenced by the recommendation algorithm. In contrast, although Kuaishou's users have more autonomy in choosing their preferred content, its algorithm gives more weight to the content posted by the accounts followed by that particular user. When the users swipe down on TikTok, the next recommended video starts playing, while Kuaishou users will enter the comment section.
TikTok's approach to trending content, even those from less-known content creators, means the app more and more favors what is likely to become viral. In contrast, Kuaishou's approach emphasizes the accumulation of the follower base. Hence, content creators need to put more effort into building and maintaining their follower base. Once the content creators establish their follower base, their posts can reach a stable number of viewers. Even for those with fewer followers, Kuaishou's community dimension allows them to gain loyal followers if they create personal engagement experiences with their audiences.
TikTok promotes more music-like features in its videos, such as dancing, singing, and lip-syncing. Kuaishou encourages users to share stories involving their daily lives. Both applications offer similar features but have different user interfaces and content distribution. TikTok and Kuaishou both have a large user base of women who interact and entertain themselves with video content. TikTok users are generally younger, while Kuaishou users spend more time on the app considering most users are located in rural areas. User preference for which app to use usually comes down to user location.
TikTok and Kuaishou can both be good avenues for marketing your products. Each of them uses artificial intelligence to keep users watching. TikTok videos are usually high-quality and require more planning to make the right video to genuinely connect with users. Unlike on TikTok, where videos featuring the top influencers or popular dances get the most views. Kuaishou's algorithm pushes popular videos away from users once the video has a certain number of views. This approach makes it much easier for users that aren't as popular or may be new to the platform to get a chance to rise in the rankings
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