Question: In a certain QFD analysis, a very strong positive correlation was found between Customer Value Feature A and Technical Specification 1, while a very strong

In a certain QFD analysis, a very strong positive correlation was found between Customer Value Feature A and Technical Specification 1, while a very strong negative correlation was found between Customer Value Feature B and Technical Specification 2. Technical Specification 1 and Technical Specification 2 were also found to be strongly positively correlated with each other, but there were no other significant correlations detected in the QFD analysis. This analysis suggests that if Technical Specification 1 were deliberately increased in the design of the product being studied, which of the following would likely happen?

I. Customers will perceive an improvement in Customer Value Feature A; that is, they will rate this feature better after the proposed change to the products design.

II. Customers will perceive a decline in Customer Value Feature B; that is, they will rate this feature lower after the proposed change to the products design.

III. Technical Specification 2 will have been increased as well.

a) I only b) I and III c) II and III d) II only e) I, II and III are true

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