In a certain QFD analysis, a very strong positive correlation was found between Cus- tomer Value Feature A and Technical Specification 1, while a very strong negative correlation was found between Customer Value Feature B and Technical Specifica- tion 2.

Technical Specification 1 and Technical Specification 2 were also found to be strongly positively correlated with each other, but there were no other significant correlations detected in the QFD analysis. If Technical Specification 1 were delib- erately increased in the design of the product being studied, how would customer opinion of the value features change?