Question: In a competitive analysis evaluation, customers are evaluated on the basis of: How attractive the customer segment is based on market size and profit margins

In a competitive analysis evaluation, customers are evaluated on the basis of:
How attractive the customer segment is based on market size and profit margins (how much they can pay).
The growth potential of the market. You consider such things as is market growth currently low, is demand stagnant, etc.
The loyalty of the customers. Would customers be willing to switch to your product/services.
All of the above
 In a competitive analysis evaluation, customers are evaluated on the basis

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